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According to spokesperson Trevor Kincaid, following criticism from developers and reviewers about the types of ads appearing in the iPhone App Store, Apple has now "paused ads related to DB and similar categories on the App Store product pages." On Tuesday, Apple announced that the company can promote its apps on store pages of other apps and feature its icon in the "You Might Also Like" section. Almost simultaneously, developers started displaying ads promoting DB apps within their applications.
There have also been many inappropriate ad screenshots shared on Twitter, such as slot machine apps being advertised alongside DB addiction recovery apps, instances where other DB apps were promoted on children's app pages, adult video chat apps appearing on Apple's book pages, and dating apps targeting relationship improvement.
As reported by MacRumors journalist Joe Rossignol, Apple has not clarified how long the pause will last or whether it will make any policy changes based on the initial feedback. It's currently unclear which ad categories have been suspended. Apple's App Store ad rules do indeed categorize apps related to DB, alcohol, dating, pharmaceuticals, and medical industries as "restricted," meaning there are special provisions for the display of these apps. These restrictions are primarily legal in nature, not related to taste or potential harm; the website notes that DB apps are "banned or restricted in some countries and regions," but there's no information about what they can present to audiences.
How Apple handles this issue could be crucial for the future of the iPhone. The report suggests that Apple is planning to expand ads to other apps within the App Store, such as Maps, Podcasts, and Books. Imagine, for instance, seeing a casino pop up when you search for a detox center or finding adult content when you're looking for books about overcoming addiction.
For Apple, the good news is that other companies have been tackling this issue, and if it's not too proud, it can learn from these ideas. For example, Google allows you to limit the number of ads you see about potentially sensitive topics like alcohol, DB, dating, pregnancy, and weight loss. Apple has talked about the App Store being a safe place to get software for your phone, and it needs to maintain that image (although it hasn't always proven this in various aspects of its history). But can it do that and attempt to show us ads when we open its apps? |
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Post time 26-9-2023 06:53:22
