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Edited by Iti9 at 25-12-2023 01:11 PM
Starbucks is not just about a cup of coffee; it's about coffee accompanied by some elegant music. It's wonderful if you can enjoy this feeling everywhere. Starbucks wants to offer its customers the Starbucks experience everywhere. Starbucks' official blog has also published an article announcing its plan to create a Web3 digital Third Place using blockchain technology and launch its first NFT series this year.
The article mentions that the Third Place is typically described as a physical term, but its essence has always been a space between home and work, providing a sense of belonging and connection. Starbucks aims to extend its community connections into the Third Place in this highly digital age, allowing users to experience Starbucks anywhere.
Starbucks states that the company plans to create a series of branded NFTs, and holders of these NFTs will activate community membership, granting access to exclusive experiences and privileges. The article mentions, "Over the past 50 years at Starbucks, we've built up a wealth of assets in our ecosystem, including rich coffee art and storytelling, a range of store designs, and Starbucks Card art that brings digital experiences into our customers' lives. Many see NFTs (non-fungible tokens) as a new form of digital art ownership, and while often highly speculative transactions, we believe NFTs still have broad potential, not only for offering unique experiences, community building, storytelling, and expanding the customer engagement shared ownership model but also as brand digital assets and credentials."
It's worth noting that Starbucks' NFT creation will not only provide users with unique experiences and benefits but will also become the first NFT series to support Starbucks in establishing a core digital community pillar. |
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Post time 2-11-2023 20:34:42