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Bally's Corporation has established a partnership with Major League Baseball (MLB), marking its third collaboration with a North American professional sports league.
This agreement designates Bally's as the official gaming partner of MLB, allowing the operator to collaborate by accessing MLB's official league, team logos, emblems, and data. Bally's will also incorporate MLB assets as part of the content created for MLB enthusiasts. In 19 regional sports networks, this data will be included in the "real-time" MLB game reports, representing more than half of MLB games in the United States. Additionally, Bally's will work with MLB to provide best practices to safeguard the integrity of MLB games.
George Papanier, President and CEO of Bally's, expressed, "The agreement between Bally's and Major League Baseball (MLB) brings exciting benefits to baseball fans nationwide, and this is thrilling news. We are honored to introduce Bally's games into the domestic entertainment market in the United States and look forward to an innovative and enjoyable sports betting experience."
Kenny Gesh, MLB's Executive Vice President of Gaming and New Business Ventures, said, In anticipation of the season's start, the collaboration with Bally's will provide our fans with another unique way. Bally's knows how to offer more entertainment to fans across the country, so we hope to collaborate with fans in our games in new ways to attract them. |
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