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"The brand Gucci has issued NFTs and purchased virtual land in the metaverse game ""The Sandbox."" They have recently announced a significant step towards integrating cryptocurrency, Web3 technology, and physical communities.
According to Vogue Business magazine, Gucci will start accepting cryptocurrency payments in some of its stores in the United States. They plan to pilot this initiative in North American flagship stores during the summer of this year. This marks a significant recognition of cryptocurrency by the luxury fashion brand. The cryptocurrencies they will accept include Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Wrapped Bitcoin (WBTC), Litecoin (LTC), two popular meme coins Dogecoin (DOGE) and Shiba Inu (SHIB), as well as five different stablecoins. Customers can make payments using their cryptocurrency wallets by scanning QR codes sent to them via email.
The first phase of Gucci's stores implementing this will include locations on Wooster Street in New York, Beverly Hills in Los Angeles, the Design District in Miami, Phipps Plaza in Atlanta, and the Crystal Palace in Las Vegas. Gucci is not the first high-end brand to experiment with cryptocurrency payments. In March, Off-White's flagship stores in Paris, London, and Milan began accepting various cryptocurrencies, including Bitcoin, Ethereum, Ripple, and stablecoins like USDT and USTC. Philipp Plein also announced that they would accept cryptocurrency payments.
Furthermore, in addition to establishing a team dedicated to Web3 technology, Gucci's parent company, Kering, recently launched an internal game developed in collaboration with the creative agency Aldente to educate its employees about NFTs and Web3 technology." |
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Post time 27-10-2023 09:37:24
