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According to a report by the U.S. investment bank Goldman Sachs, the American online casino and sports betting market is one of the most significant consumer-related sectors, expected to achieve an impressive Compound Annual Growth Rate (CAGR) in the next decade. Goldman Sachs cited favorable legislative environments and growing consumer interest as factors driving market growth and presented an optimistic overall market size estimate for online gambling and sports betting markets in the U.S. to date.
Goldman Sachs stated in its report to clients, ""We anticipate a favorable legislative environment and consumer adoption to drive the U.S. online sports betting and internet gambling market from the current annual $9 billion/$15 billion to $39 billion/$14 billion by 2033, representing a more than ten-year 40%/27% CAGR."" This sports betting market forecast not only stands at a relatively high level compared to forecasts by other research institutions but also exceeds some operators' estimates. For instance, DraftKings (NASDAQ: DKNG) recently stated during an investor day event that they believe the U.S. online sports betting market could be worth $22 billion within a few years, assuming full legalization.
Traditionally, gaming companies have been classified as consumer discretionary sectors, a perspective that is more compelling to investors and operators with Goldman Sachs' presented viewpoint. The bank notes that the aforementioned 40% and 27% CAGR estimates allocated to online sports betting and internet casinos far exceed the 18% CAGR forecast for e-commerce over the next decade (excluding online travel bookings). To further put these forecasts in context within the gaming sector, the bank states that no online retail category will have a CAGR exceeding 22% during this period.
Indeed, the internet is a significant driver of Wall Street's widespread enthusiasm for sports betting companies. Physical sportsbooks are low-margin businesses, while online operators face lower fixed costs. Goldman Sachs noted, ""Importantly, sports betting and internet gambling have no physical distribution centers, so capital requirements are significantly lower, especially when comparing different categories of online and offline equivalent products. As a result, the return potential on invested capital may be much higher than other physical product categories, making the diminishing marginal more moderate.""" |
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