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Michael Charlton, the Asia-Pacific Director of the sports betting company Entain, stated that as countries move out of the black and gray markets into stricter regulatory environments, it can attract larger and more mature companies, making the Asian sports betting market highly attractive. Charlton noted at the ASEAN Gaming Summit that upcoming markets like Thailand, as well as markets in regions like Vietnam and Myanmar, have the potential for improvement.
The expansion of the Asian sports betting industry still faces challenges, as Charlton pointed out potential constraints such as religious factors and regional geopolitical issues. Regarding the future of sports betting in Asia, a spokesperson highlighted that, compared to developed and regulated markets in Europe or the United States, Asian countries are still awaiting regulatory opportunities, which largely depend on the unique circumstances of each potential market.
While each market requires its own legislation for proper regulation, up to 80% of legislation can be broadly applicable across regions, with each country only needing to address the remaining 20% specific requirements. Entain itself has exited unregulated markets, focusing on regulated market opportunities like the significant growth in sports betting in the United States.
Regarding Asia, Charlton pointed out that strengthening regulation will have a domino effect, as the success of each region will be observed by neighboring countries, leading to more and more Asian countries following suit. |
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