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Edited by Jiten171 at 29-12-2023 11:21 AM
UK operator Grosvenor Casino has announced an ambitious rebrand that aims to bring the company into the modern age and modernize its appeal to a new generation of players and customers. Grosvenor is moving towards a future where its offerings are about "entertainment for all" and seeks to change the public perception of the traditional casino experience, both online and offline. The rebrand will encompass its 52 physical venues and online assets.
Sarah Sculpher, Marketing Director at Grosvenor, commented on the brand's transformation, stating that it demonstrates the company's vision and clear commitment to change. She added:
"In a constantly changing and diversifying world, repositioning the UK's leading casino brand has never been an easy task. The scale and complexity of our online and offline gaming, leisure, and hospitality services require real vision and commitment to drive transformation."
Sculpher assured that the new branding wasn't a whim, and she mentioned that hours of work had gone into ensuring the new identity would be attractive to players. She also mentioned that the news was exclusively shared with Insider, who broke the story.
The rebrand comes alongside the launch of "Entertainment Time," a television advertisement that can already be seen in physical venues and online. There's also a new game called "Beat The Timer," which requires players to participate in what appears to be a skill-based competition for a chance to win daily prizes. |
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Post time 22-9-2023 21:56:04
