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"To meet customer demand, the Italian luxury sports car manufacturer Ferrari has announced that it has opened the option for US customers to purchase their cars using cryptocurrencies. They are considering expanding this option to the European market in the first quarter of next year and then further extending it to other regions that can legally accept cryptocurrency payments.
According to Reuters, Enrico Galliera, Chief Sales Officer at Ferrari, stated that they have partnered with the cryptocurrency payment service provider BitPay to accept payments in Bitcoin, Ethereum, and USDC from US customers.
Ferrari states that this decision is primarily in response to market and dealer demands since many of their customers are cryptocurrency investors. Enrico Galliera added, ""Some are young investors who have accumulated wealth through cryptocurrencies; other customers are more traditional investors who simply want portfolio diversification.""
Enrico Galliera emphasized that if customers choose to pay with cryptocurrencies, the price will be the same as for fiat currency payments, with no fees or additional charges. Additionally, after receiving cryptocurrency payments, BitPay will immediately assist dealers in converting the cryptocurrency into fiat currency to avoid the impact of cryptocurrency price fluctuations.
Enrico Galliera did not disclose how many supercars Ferrari expects to sell through cryptocurrency payments, but he stated that Ferrari's factory orders are booked until 2025. The company is primarily interested in testing the expanding field of cryptocurrencies.
In fact, the electric vehicle giant Tesla briefly accepted Bitcoin payments for car purchases in 2021. However, they discontinued this option after just two months, citing ""environmental concerns."" Tesla's CEO Elon Musk promised at the time that they would resume accepting Bitcoin payments if it could be confirmed that nearly 50% of the energy used by miners came from renewable sources and that this percentage would continue to increase in the future.
Regarding concerns about Tesla's decision, Enrico Galliera believes that the cryptocurrency industry is taking various measures to reduce its carbon footprint, including introducing new software and actively using renewable energy. He stated in the interview, ""Our goal is to achieve carbon neutrality throughout the entire value chain by 2030.""" |
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Post time 23-10-2023 13:51:34
