The Multifaceted Nature of The Cryptocurrency Market

Sanjana

What are the primary factors that influence the adoption of cryptocurrencies in digital business transactions, and how do they shape the acceptance and integration of digital assets into mainstream commerce?

crick03@1

Regulation: Government regulations play a critical role in shaping the acceptance of digital assets. Clear and favorable regulations can provide businesses and consumers with confidence to use and invest in digital assets. Conversely, strict or uncertain regulations can hinder their adoption.

Kunal

The adoption of any technology depends on two key factors — technological awareness and behavioural intent. Behavioural intention is the willingness to adapt to a technological innovation, in this context, cryptocurrencies.

reet

These primary factors influence the adoption (AD) of cryptocurrencies in the digital market. It is assumed that the adoption of cryptocurrencies would continue to increase. The role of the dependent variables of social influence (SI), transparency (TR), price value (PV), traceability (TRA), and attitude (AT) was examined to identify customer satisfaction as a mediator variable for cryptocurrency adoption.