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Edited by Ritu77 at 23-12-2023 06:44 PM
This time, it seems that McDonald's clown is racing ahead of KFC's grandfather! With the continuous popularity of the metaverse, McDonald's is also stepping into the metaverse! I've seen that McDonald's has been making some moves in the metaverse, and recently, it has been discovered that McDonald's has applied for trademarks in the metaverse for its product names and brands! Let's take a look~
According to the official website of the United States Patent and Trademark Office, the American fast-food chain McDonald's submitted 10 metaverse trademark registration applications on Thursday! It mentions virtual restaurants with distinctive features, both actual and virtual goods, and virtual restaurants with a focus on delivery. In addition, McDonald's has included its Mc cafe coffee brand in the metaverse trademark application and plans to provide other entertainment services, including online and virtual concerts, as well as other virtual activities. Another application document mentions plans to launch multimedia files for virtual food and beverage products, including illustrations, documents, audio, video files, and NFTs. Trademark lawyer John first revealed McDonald's move to apply for metaverse trademarks on Twitter: McDonald's is heading to the metaverse.
McDonald's has submitted 10 trademark applications, indicating its plans to offer virtual restaurants and stores featuring both actual and virtual goods. This makes McDonald's the latest major corporation preparing to enter the metaverse. Many overseas corporations and international brands have recently joined the metaverse trend. In addition to Nike, Walmart, and Sketchers, the U.S. chain bakery Panera Bread also submitted metaverse trademark applications for its virtual food, beverages, and NFTs on the 3rd of this month. Competition in the metaverse food and beverage industry seems to be intensifying. |
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