How can the era of the metaverse be complete without LV, Gucci, and Burberry?

Samiksha

Which one do you like the most among LV, Gucci, and Burberry? Would you consider purchasing luxury goods in the metaverse? These three major brands are about to enter the metaverse! The hottest trend in the metaverse this year, besides art, music, sports, and theater, has attracted many luxury brands who see the business opportunity, releasing their own NFT projects.

Burberry has announced its collaboration with the Los Angeles-based gaming company, Mythical Games, to launch limited edition Blanko NFT virtual dolls in its game ""Blankos Block Party."" The newly introduced Blanko NFT virtual doll is a shark character named Sharky B. It is an NFT product that can be bought, upgraded, and sold on the Blankos Block Party marketplace. Additionally, BURBERRY has launched its own brand of game NFT accessories, including spray backpacks, armbands, and pool shoes. Players can equip these accessories on their characters. LV (Louis Vuitton) has also released a game called "Louis the Game," where players can run, jump, and collect items. Players can define their character's features using different combinations of LV letters' prints and colors, and learn about LV's past history by collecting souvenirs like postcards. Each NFT is a collectible and can only be found by playing the game; they cannot be sold. LV aims to attract young customers (especially Generation Z) through gaming.

Gucci has not only launched a series of events and new products but has also participated in the recent NFT digital art online auction project "Profofsovereinty" by Christie's to enter the digital realm. In recent years, it has also introduced virtual items packs featuring the Gucci brand in various games for players to dress up their virtual characters. For many companies, especially luxury brands, this represents a significant shift. Products with a strong brand image and low technological content are the preferred targets for counterfeiters. The luxury goods industry has become a prime target for counterfeit products, suffering some of the most severe impacts. Before this, digital works were easily pirated, such as music and movies. NFTs are gradually digitizing various aspects of life, integrating encrypted elements into industries like gaming, music, and mass fashion, further opening the

Ritu77

Luxury brands have all entered; falling behind the times.

Kapil334

The metaverse corresponds to the virtual counterpart of the real world.

Niti998

In simple terms, the metaverse is a game for wealthy individuals.