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LeoVegas Group's Head of Game Business Development, Viktor Hoffmann, discussed strategies for operators to stand out in competition and enhance customer engagement. As a renowned player in the iGaming industry, LeoVegas is globally recognized for having the largest online casino jackpot through its LeoJackpot feature. The company believes this feature will change the game and make a significant contribution to LeoVegas Group's brand, market position, and strategic plans. This release is expected to help LeoVegas maintain its momentum in key jurisdictions in 2023 and retain its leading position.
LeoJackpot is a multi-layered, cumulative, cross-border, value-based jackpot platform. As an option for betting or adding to bets, it offers players greater chances of winning. LeoJackpot operates independently, seamlessly integrating with base games without affecting the gaming experience and is applicable across LeoVegas' brand portfolio, including live dealers and game shows.
This popular feature provides players with an additional chance to win, aiming for more substantial rewards. With carefully adjusted reset values, betting frequencies, and jackpot amounts, the jackpot attracts players of various types. LeoJackpot is showcased with a memorable drop frequency, averaging once every 6.4 minutes, creating more additional winners.
While technically independent of the base game, the cumulative jackpot seamlessly integrates with gameplay without causing disruption. Viktor Hoffmann, LeoVegas Group's Head of Game Business Development, attributes the success of LeoJackpot to its design, inspired by popular demand, straightforward features, and added excitement for the gaming experience. The jackpot product stands out, catering to different player preferences, as each player contributes to the same prize pool with equal chances of winning any prize.
The launch of LeoJackpot is expected to increase player engagement.
Viktor Hoffmann, LeoVegas Group's Head of Game Business Development, discussed the importance of commercializing the network interview in the company's plans and emphasized the critical position of the LeoJackpot strategy. The operator aims to expand the cumulative jackpot to more markets and enhance the overall player experience by introducing new and exciting jackpot types.
LeoVegas' evolving features ensure that players keep up with the dynamic gaming landscape, providing them with thrilling jackpot experiences. As a primary objective, LeoVegas' strategy is to ensure that one-fifth of players participate in the cumulative jackpot each month, helping its product stand out in the industry. Similarity in content among operators is common.
This can help us accurately position our brand on issues that customers care about, allowing us to surpass competitors.
Viktor Hoffmann is the Head of Game Business Development at LeoVegas Group.
LeoJackpot has formed a strategic alliance with LeoVegas Group with the aim of strengthening its regulatory position in the U.S. market in 2024, enhancing user experience, and leveraging the broader resources of the MGM Resorts International. This will assist the operator in becoming a significant force in the gaming industry, combining innovation, uniqueness, and a player-centric approach to create a world-class gaming experience. |
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Post time 15-1-2024 12:35:07