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Electronic gaming has become a gold mine for sports betting operators. The increasing number of new titles and growing fanbases provide a unique opportunity for traditional sports projects, with thousands of players enthusiastically joining the ranks of esports. While the industry experienced a slight cooling due to the global pandemic in 2020, the next significant development in esports has already begun. Mobile gaming is considered one of the most lucrative industries globally. Smartphones capable of playing HD games are widespread worldwide, generating billions of dollars in revenue for the mobile gaming market.
What have sports betting operators learned from mobile esports bidding?
From the perspective of betting companies, mobile esports, similar to PC esports and arcade versions, carries various risks. Particularly, mobile esports has a vast potential audience, with the developing world showing particular enthusiasm for smartphone games. As a result, anyone with a smartphone is a potential gambler. However, even experienced esports operators face new challenges in adapting to the rules of mobile esports.
Current sports betting operators in the esports industry are not leading the way in mobile esports. Despite having numerous players and fans, mobile esports is not a popular choice among betting enthusiasts. Compared to mature championships, there aren't many competitions, and they lack a second industry (including reporting and sponsorship). For current gaming operators, it is challenging to determine whether it is worth entering the current mobile esports gaming market. Many logistical obstacles need to be overcome, the majority of the audience is teenagers, and legal gambling is not possible. Given these challenges, very few industries can expand at the speed of mobile games. The development of mobile gaming technology and the continuous growth of the mobile gaming sector make it possible for mobile esports to dominate the betting industry. |
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